Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027."
Eric Sorensen, a senior contributing analyst at Parks Associates, attributed this shift to the pandemic and the need for a more immersive experience for the sports fan. "Sports online, on streaming services, are much more engaging from interactive feature sets, from the chance and the ability to potentially place bets and wagers, the stats and data and integration that's coming into the screen," he said.
From the article, "What Messi's MLS, Apple, Adidas deal means for everyone else" by Shwetha Surendran.
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...
In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...
While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...
