Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027."
Eric Sorensen, a senior contributing analyst at Parks Associates, attributed this shift to the pandemic and the need for a more immersive experience for the sports fan. "Sports online, on streaming services, are much more engaging from interactive feature sets, from the chance and the ability to potentially place bets and wagers, the stats and data and integration that's coming into the screen," he said.
From the article, "What Messi's MLS, Apple, Adidas deal means for everyone else" by Shwetha Surendran.
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
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Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
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