Providing market intelligence for more than 35 years

In The News

What Is The Value In A Smart Home?

At the Parks Associates’ Connections conference in Burlingame, CA this week, major leaders in Smart Home technological development are convening to discuss the state and future of their industry. Their insights are most illuminating.

Apparently, one of the biggest hurdles being faced by Smart Home developers is consumer education. The industry is seeking to appeal to more than just the few DIY techies that currently buy into their products. In order to attain mass adoption of Smart Home technology, these makers need to help the general public understand the benefits and features of their services such that consumers become willing to “open up their wallets” and pay for them.

From the article "What Is The Value In A Smart Home?" by Brandi Gaudet Gallegos.

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...