“The unlimited data mobile wars have been going for awhile … as T-Mobile, AT&T and Verizon encourage people to (buy) the highest tier of mobile services,” said Brett Sappington, who studies both traditional and non-traditional pay TV providers at research outfit Parks Associates.
WatchTV, then, is just the latest incentive that AT&T can use to dangle in front of its (and its competitors’) customers to get them to pony up for its priciest wireless plans. The company has 160 million wireless subscribers in the U.S. and Canada, so getting those folks to spend more on their service promises billions in business. For context, in the first quarter, AT&T reported revenue of $38 billion, and more than $17 billion came from its biggest business: mobile.
From the article "What is AT&T thinking with WatchTV?" by Jennifer Van Grove.
Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which m...
Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...
New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
