Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains.
High turnover has been one of Hulu’s nagging problems. According to research by Parks Associates earlier this year, around 50% of Hulu’s subscriber base had canceled their subscriptions in the last 12 months. Netflix’s turnover was only 9%.
From the article "What Hulu needs to beat Netflix" by Nathan McAlone.
Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awarenes...
Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which m...
Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...
New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...
