Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobile service would be 'very important' to their decision. Within the survey that ranked Wi-Fi connectivity as a more compelling piece of the proposition than a loyalty rewards program, the chance of an early handset upgrade, or a long contract to offset upfront costs — and equally attractive as the ability to roll over unused data.
From the article "What Google's Project Fi Means For Mobile Operators" by Dave Fraser.
New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...
The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer re...
“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inventory more efficiently, and possibly rethinking entire supply chain strategies,” reports Elizabeth P...
“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting comp...
