Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobile service would be 'very important' to their decision. Within the survey that ranked Wi-Fi connectivity as a more compelling piece of the proposition than a loyalty rewards program, the chance of an early handset upgrade, or a long contract to offset upfront costs — and equally attractive as the ability to roll over unused data.
From the article "What Google's Project Fi Means For Mobile Operators" by Dave Fraser.
Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
