Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobile service would be 'very important' to their decision. Within the survey that ranked Wi-Fi connectivity as a more compelling piece of the proposition than a loyalty rewards program, the chance of an early handset upgrade, or a long contract to offset upfront costs — and equally attractive as the ability to roll over unused data.
From the article "What Google's Project Fi Means For Mobile Operators" by Dave Fraser.
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
