The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking for a piece of that market. Additionally, the report also profiles the European householders who have already adopted security systems at home.
"A growing amount of hype surrounds the smart home concept in Europe, but consumer awareness in Western European countries still needs to grow," Stuart Sikes, president at Parks Associates says. "Several innovative smart home products are gaining traction and helping to increase awareness and adoption of both smart home products and interactive security systems."
From the article "What’s the State of the Security and Smart Home Market in Europe?" by Laura Hamilton.
More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...
The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...
“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...
Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
