The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking for a piece of that market. Additionally, the report also profiles the European householders who have already adopted security systems at home.
"A growing amount of hype surrounds the smart home concept in Europe, but consumer awareness in Western European countries still needs to grow," Stuart Sikes, president at Parks Associates says. "Several innovative smart home products are gaining traction and helping to increase awareness and adoption of both smart home products and interactive security systems."
From the article "What’s the State of the Security and Smart Home Market in Europe?" by Laura Hamilton.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
