A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle five or ten apps to watch video on a half-dozen devices. So companies from Amazon to Comcast are offering a marketplace of subscribable content outside their regular shows or channels. It’s the idea of one service offering access to all the shows you want to see and charging for them on one bill.
From the article "What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience" by Tamara Chuang.
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...
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Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...
"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...
