A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle five or ten apps to watch video on a half-dozen devices. So companies from Amazon to Comcast are offering a marketplace of subscribable content outside their regular shows or channels. It’s the idea of one service offering access to all the shows you want to see and charging for them on one bill.
From the article "What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience" by Tamara Chuang.
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
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Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
