A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle five or ten apps to watch video on a half-dozen devices. So companies from Amazon to Comcast are offering a marketplace of subscribable content outside their regular shows or channels. It’s the idea of one service offering access to all the shows you want to see and charging for them on one bill.
From the article "What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience" by Tamara Chuang.
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Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...
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Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
