The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrinking portion of the pie with their hardware, Parks Associates said.
Lend a hand. After dumping its old-fashioned entertainment portfolio, Fox Corp. is adding digital assets. The Murdoch-controlled company is paying $275 million for 67% of Credible Labs, an online marketplace for mortgages and other consumer loans.
From the article "What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet" by Aaron Pressman.
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...
