Providing market intelligence for more than 35 years

In The News

What’s hot in OTT: Sports networks

According to a new study from Parks Associates, a market research and consulting firm, sports networks rank No. 4 and No. 5 behind the Big Three OTT services in terms of subscribers.

And three sports streaming services rank in the top 10 overall.

MLB.tv, a subscription service where viewers can watch out-of-market baseball games, ranks fourth. WWE Network, which offers a library of wrestling content as well as live pay-per-view events, comes in at fifth.

And NFL Game Pass, which allows viewers to rewatch every regular-season game and listen to live home radio feeds, is No. 8.

From the article "What’s hot in OTT: Sports networks" by Bill Cromwell.

Previously In The News

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...