Providing market intelligence for more than 35 years

In The News

Western Europe ready to embrace 4K, Multichannel success for UK video in 2015, and The world’s first 8K HDR TV has arrived January 6th 2016

“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4K set ownership could drive broadcasters to invest in new 4K media technologies,” said Glenn Hower, Research Analyst, Parks Associates. “The entry of Netflix, Amazon, and other major players have created a crowded OTT market in Europe, and 4K could become a differentiator that broadcasters and media companies can use to attract viewers and even paying subscribers. It is never too early to plan for the 2018 World Cup.”

From the article "Western Europe ready to embrace 4K, Multichannel success for UK video in 2015, and The world’s first 8K HDR TV has arrived January 6th 2016" by DTG Staff.

Previously In The News

Energy Management at ‘Big Boom Window’ for Integrators

Forty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging i...

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

More than half (52%) of broadband households in the United States express a willingness to share smartphone data to assist in COVID-19 contact tracing, while another 20% could be convinced provided pr...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...