“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home technologies,” says Parks Associates.
Parks Associates notes that while many European service providers have incorporated the smart home concept into their solutions, consumers in the four largest Western European countries are still have a low level of awareness about what a smart home actually is and the benefits of having one.
From the article "Western Europe Lags US For Smart Home Penetration, Research Shows" by Adam Bannister.
To get a sense of how big the MDU market is, Parks Associates research reveals that 34% of US broadband households are MDU residents. After reading that it’s roughly one in three, I suppose that makes...
Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%. From the article, "Churn, Churn, C...
Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...
Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...
