"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that studies how people use the Internet."
"The result, says Kurt Scherf, a principal analyst with Parks Associates, is that Hulu has the kind of setup that allows users to stumble upon shows that they might not have discovered otherwise."
From the article, "Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network'," by Erin White
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...
