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December 08, 2014
Despite Apple TV being on the market longer than the Chromecast, new figures show that the Google product has 20pc of the market cornered compared with Apple TV at 17pc, and yet, both pale in comparison to the Roku streaming stick which has 29pc of the US marketshare.
Meanwhile, newcomers Amazon and their Fire TV stick is gathering pace claiming 10pc of the market leaving almost a quarter of the market left to various other streaming devices.
Parks Associates, who undertook the research, estimates that by 2017, there will be approximately 50m streaming devices worldwide.
From the article "Week in gadgets: Rise of tech DIY with home brewer and genetics kit" by Colm Gorey.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
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