Despite Apple TV being on the market longer than the Chromecast, new figures show that the Google product has 20pc of the market cornered compared with Apple TV at 17pc, and yet, both pale in comparison to the Roku streaming stick which has 29pc of the US marketshare.
Meanwhile, newcomers Amazon and their Fire TV stick is gathering pace claiming 10pc of the market leaving almost a quarter of the market left to various other streaming devices.
Parks Associates, who undertook the research, estimates that by 2017, there will be approximately 50m streaming devices worldwide.
From the article "Week in gadgets: Rise of tech DIY with home brewer and genetics kit" by Colm Gorey.
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
