Instability in pay-TV through the evolution in video has been at the top of concerns across cable, but the fall in subscribers isn’t totally unexpected considering other shifts in the US. Industry researchers are finally getting the chance to look back and decipher when consumer behavior began to change.
“A lot of what’s going on is no one really knows what the rules are anymore,” Brett Sappington, senior director of research at Park Associates, said at NCTC’s Winter Educational Conference. “Today, our figure is about 81% with pay-TV through all US households. There’s been a falloff over time. The question is why, what happened?”
From the article "WEC 2018: SVODs Not the Enemy of Pay-TV" by Sarah Winegardner.
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“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
