Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say they fear their health data will not remain confidential if put online; additionally, 23 percent of broadband household owners who responded to the Parks Associates survey cite privacy and security concerns in using connected health devices.
However, Kaul dismisses security as a top challenge, given consumer use of mobile payment technologies, cloud data storage and online banking services.
"Consumers, in my view, have already made the tradeoff using mobile and Internet services, in return for taking risks with security and privacy," he says. "Security threats will always be there, and consumer services will need to keep their guard up. The smartphone is going to be the central platform for collecting and analyzing this health data using wearables, with an increasing array of sensors on the smartphone itself."
From the article "Wearables trends reflect growing use of analytics, customized value proposition" by Judy Mottl.
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...
Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...
In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...
