In The News

Wearables spur on health consumerization

August 29, 2015

remote health monitoring

connected health devices

The wearables market for health and wellness is on the cusp of a significant stride forward, thanks to modern wearable technologies that provide the means to collect and manage health and wellness data in a more convenient and automated fashion. Parks Associates data shows growth in several wearables categories, including digital pedometers and GPS watches.

Wearable devices and their apps offer new means for consumers to manage their health and wellness. Wearables have emerged for fitness tracking, medical condition management, wellness monitoring, and personal safety assistance, among other use cases. New form factors like earbuds, headbands, patches, and smart fabrics enable the collection of new forms of data and push the use case horizon even further.

Parks Associates wearable device research shows U.S. consumers are interested in the benefits that wearable devices provide for health use cases:

29% of U.S. broadband households own one connected health device, and 12% own multiple connected health devices.
More than 60% of future smart watch buyers plan to use a smart watch to track fitness.
35% of U.S. smart watch owners are willing to share data from their device for a health insurance discount.

From the article "Wearables spur on health consumerization" by Jennifer Kent.

Previously In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

Does Sharing Your Netflix Password Make You A Criminal?

Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

‹
1
2
...
300
301
302
303
304
305
306
...
719
720
›