New research from Parks Associates reveals 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer. But whether those households will grab more devices or upgrade down the road--and whether more households overall will jump on mHealth device bandwagon--is dependent on greater consumer education about the benefits of such tools, according to the Dallas-based firm.
"Though increased adoption of smartphones is fueling the mobile revolution that includes wearable devices, consumers' all-encompassing desire to use smartphones in all aspects of their lives is creating a dilemma for wearable OEMs," Tejas Mehta, a research analyst covering the mobile and wearable markets, says in an announcement regarding the latest Parks data on mHealth device adoption trends.
"Companies need to rally consumer interest in smart watches by educating them on the unique experiences and benefits of these and other wearables," Mehta says. "Otherwise, the majority of consumers may not see the reason to purchase another device that has similar, if not the same, capabilities as their smartphone."
From the article "Wearables must align to consumer needs for longtime adoption" by Judy Mottl.
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...
What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...
"In my previous column, I mentioned some of the world-class technologies highlighted at Parks Associates’ CONNECTIONS Conference held in Frisco, Texas, in May. One of the presentations that caught my...
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...
