New research from Parks Associates reveals 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer. But whether those households will grab more devices or upgrade down the road--and whether more households overall will jump on mHealth device bandwagon--is dependent on greater consumer education about the benefits of such tools, according to the Dallas-based firm.
"Though increased adoption of smartphones is fueling the mobile revolution that includes wearable devices, consumers' all-encompassing desire to use smartphones in all aspects of their lives is creating a dilemma for wearable OEMs," Tejas Mehta, a research analyst covering the mobile and wearable markets, says in an announcement regarding the latest Parks data on mHealth device adoption trends.
"Companies need to rally consumer interest in smart watches by educating them on the unique experiences and benefits of these and other wearables," Mehta says. "Otherwise, the majority of consumers may not see the reason to purchase another device that has similar, if not the same, capabilities as their smartphone."
From the article "Wearables must align to consumer needs for longtime adoption" by Judy Mottl.
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
