Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more than 56 million Americans will be 65 and over.
That’s good growth, but still leaves a lot of elderly people who won’t be using wearables. Jennifer Kent, director of research quality and product development at Parks, earlier told Marketing Daily that the “I’ve fallen and I can’t get up” messaging made famous by Life Alert all the way back in 1987, has created a hard-to-shake stigma. As a result, many older people have a strong resistance to even the more subtle smartwatch versions.
From the article "Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year" by P.J. Bednarski.
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...
