Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more than 56 million Americans will be 65 and over.
That’s good growth, but still leaves a lot of elderly people who won’t be using wearables. Jennifer Kent, director of research quality and product development at Parks, earlier told Marketing Daily that the “I’ve fallen and I can’t get up” messaging made famous by Life Alert all the way back in 1987, has created a hard-to-shake stigma. As a result, many older people have a strong resistance to even the more subtle smartwatch versions.
From the article "Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year" by P.J. Bednarski.
Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...