Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more than 56 million Americans will be 65 and over.
That’s good growth, but still leaves a lot of elderly people who won’t be using wearables. Jennifer Kent, director of research quality and product development at Parks, earlier told Marketing Daily that the “I’ve fallen and I can’t get up” messaging made famous by Life Alert all the way back in 1987, has created a hard-to-shake stigma. As a result, many older people have a strong resistance to even the more subtle smartwatch versions.
From the article "Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year" by P.J. Bednarski.
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
