Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more than 56 million Americans will be 65 and over.
That’s good growth, but still leaves a lot of elderly people who won’t be using wearables. Jennifer Kent, director of research quality and product development at Parks, earlier told Marketing Daily that the “I’ve fallen and I can’t get up” messaging made famous by Life Alert all the way back in 1987, has created a hard-to-shake stigma. As a result, many older people have a strong resistance to even the more subtle smartwatch versions.
From the article "Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year" by P.J. Bednarski.
In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...
