Providing market intelligence for more than 35 years

In The News

Wearables, Connectivity Help Consumers Understand And Monitor Health

According to Parks Associates estimates, about two-thirds of the American population is either overweight or obese. Additionally, 26 million Americans suffer from type I or type II diabetes, almost 14 million have severe chronic respiratory problems such as COPD, and 68 million have been diagnosed with hypertension.

From the article "Wearables, Connectivity Help Consumers Understand And Monitor Health" by Harry Wang. 

Previously In The News

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".