Looking at the market with similar hope, Parks Associates just released estimates that global revenues from connected fitness trackers will hit $5.4 billion by 2019.
This estimate is part of a new research report, Digitally Fit: Products and Services for Connected Consumers” that looks at current adoption and usage rates for connected health devices.
"Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages."
Of the fitness devices gaining most popularity with consumers currently, Parks Associates found digital pedometers with wireless connectivity and exercise equipment with built-in app support to be the most popular.
From the article "Wearable Fitness Market to Have Benefits All Around" by Stefania Viscusi.
Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021. From the artic...
Parks Associates, an American research firm, carried out a survey and noted that as of the end of 2021, 14% of homes with access to the internet had a network-connected security camera, while 15% of h...
The free Smart Living: Elevating the Resident Experience white paper from Parks Associates highlights new ways to serve the resident with enhanced experiences across all property classes. It investiga...
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels a...
