Looking at the market with similar hope, Parks Associates just released estimates that global revenues from connected fitness trackers will hit $5.4 billion by 2019.
This estimate is part of a new research report, Digitally Fit: Products and Services for Connected Consumers” that looks at current adoption and usage rates for connected health devices.
"Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages."
Of the fitness devices gaining most popularity with consumers currently, Parks Associates found digital pedometers with wireless connectivity and exercise equipment with built-in app support to be the most popular.
From the article "Wearable Fitness Market to Have Benefits All Around" by Stefania Viscusi.
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...
