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July 04, 2018
Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.
Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.
From the article "We need to talk about protecting smart home residents from abuse" by Husain Sumra.
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A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...
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