Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.
Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.
From the article "We need to talk about protecting smart home residents from abuse" by Husain Sumra.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...
Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...
As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
