Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.
Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.
From the article "We need to talk about protecting smart home residents from abuse" by Husain Sumra.
The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...
The smart home remains a very fragmented landscape, and Matter is a critical industry effort to unlock more value. Parks Associates research shows 54 million internet households in the US have at leas...
A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it s...
Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. “Historically, Amazon and Roku have dominated the streaming...
