Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, and Fitbit is the clear leader, with a more than 50 percent market share. There will be demand for various types of fitness trackers. Some older people, for example, may want a wearable just for measuring walking distances and steps.
Wang said he believes that smartwatches will soon gain the lead over trackers, and that that may put Fossil in a good place.
From the article "Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match" by Maria Halkias.
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
