According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped from $73 to $63 during the same period.
From the article, "Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle" by Bevin Fletcher.
In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV...
Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...
Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology pr...
"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...
