According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped from $73 to $63 during the same period.
From the article, "Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle" by Bevin Fletcher.
There is an increasing install base for 4K: according to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and...
Introduction of a drone is a natural extension of GoPro's core wearable camera business, and bundling its new cameras with Karma is likely to benefit sales of both devices, noted Barbara Kraus, direct...
Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. O...
This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month. "Today's home entertainment is all about personalis...
