According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped from $73 to $63 during the same period.
From the article, "Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle" by Bevin Fletcher.
Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dall...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
