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December 20, 2023
“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”
The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey.
Parks Associates research also shows a 47% churn rate annually for streaming services.
“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates.
From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn
U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...
More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...
Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...
In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and teleco...
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