“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”
The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey.
Parks Associates research also shows a 47% churn rate annually for streaming services.
“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates.
From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn
“The $120 per month core package might cause some sticker shock among consumers. Compounding it, the fact that the consumer then also must pay a traditional operator for a robust broadband connection...
Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix. Of those, nearly half subscribe to two or more services....
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...
For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...
