“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into that third position, squarely in contest with all of the members of the Disney bundle [Disney+, Hulu and ESPN+].
From the article, "Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis" by Diane Haithman.
According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...
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Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But...
