“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into that third position, squarely in contest with all of the members of the Disney bundle [Disney+, Hulu and ESPN+].
From the article, "Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis" by Diane Haithman.
While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy."...
U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...
More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...
Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...
