Providing market intelligence for more than 35 years

In The News

Want to Watch Zombies 24/7? There’s a Pay Site for That

Jashin Yeh Panza, whose father is the star of the Chinese brush-painting service, says one 90-something-year-old customer calls her office if she isn’t regularly uploading new videos. “She [said] she goes to bed with my dad every night,” Ms. Panza says.

She says about 3% to 5% of the painting channel’s customer base has canceled in the past year, a “churn” rate less than Netflix’s 9% in 2015, according to Parks Associates market-research firm. It is hard to compare, since Netflix has 75 million users while the Chinese brush-painting service has fewer than 100. Netflix declined to comment.

From the article "Want to Watch Zombies 24/7? There’s a Pay Site for That" by Shalini Ramachandran.

Previously In The News

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...