SiriusXM offers what's basically the equivalent of a cable bundle, but primarily for your car. And home-vs.-car is an important distinction to make here. When we're home sitting on our couch, we don't mind fumbling with different devices and a collection of remote controls to find the entertainment we want on the TV or laptop screen. When we're in the car, there are already enough distractions.
A full 60% of all radio listening is done in the car, according to Parks Associates. And Sirius, with just over 28.4 million subscribers, still owns only about one-tenth of that market. That means it still has room to run -- some expect it to get out to a gallop, but a trot is bit more realistic.
From the article "Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy." by John-Erik Koslosky.
Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
