SiriusXM offers what's basically the equivalent of a cable bundle, but primarily for your car. And home-vs.-car is an important distinction to make here. When we're home sitting on our couch, we don't mind fumbling with different devices and a collection of remote controls to find the entertainment we want on the TV or laptop screen. When we're in the car, there are already enough distractions.
A full 60% of all radio listening is done in the car, according to Parks Associates. And Sirius, with just over 28.4 million subscribers, still owns only about one-tenth of that market. That means it still has room to run -- some expect it to get out to a gallop, but a trot is bit more realistic.
From the article "Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy." by John-Erik Koslosky.
Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
