SiriusXM offers what's basically the equivalent of a cable bundle, but primarily for your car. And home-vs.-car is an important distinction to make here. When we're home sitting on our couch, we don't mind fumbling with different devices and a collection of remote controls to find the entertainment we want on the TV or laptop screen. When we're in the car, there are already enough distractions.
A full 60% of all radio listening is done in the car, according to Parks Associates. And Sirius, with just over 28.4 million subscribers, still owns only about one-tenth of that market. That means it still has room to run -- some expect it to get out to a gallop, but a trot is bit more realistic.
From the article "Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy." by John-Erik Koslosky.
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
