“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates.
She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private label brand Onn uses Roku, which Walmart does not own. Kent says acquiring Vizio’s Smartcast may help the big box retailer grow into another kind of company.
“The tech giants aren’t just making products. They’re very interested in having a relationship with you across many aspects of your life,” she said.
Jennifer Kent at Parks Associates says she could see Walmart strengthening its position by creating its own movies and shows. “Walmart Originals,” she said.
From the article, "Walmart’s bid for Vizio would make it a different kind of company" by Kristin Schwab
On this week’s episode of “TheWrap-Up” podcast, hosts Sharon Waxman and Daniel Goldblatt were joined by TheWrap’s Tim Baysinger and Steve Nason, research director at Parks Associates, to discuss the l...
Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected h...
Roku and Amazon’s Fire TV are the two most popular products in the connected TV market — research firm Parks Associates estimated that they control around 70 percent of the connected TV market in a 20...
Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...
