“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates.
She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private label brand Onn uses Roku, which Walmart does not own. Kent says acquiring Vizio’s Smartcast may help the big box retailer grow into another kind of company.
“The tech giants aren’t just making products. They’re very interested in having a relationship with you across many aspects of your life,” she said.
Jennifer Kent at Parks Associates says she could see Walmart strengthening its position by creating its own movies and shows. “Walmart Originals,” she said.
From the article, "Walmart’s bid for Vizio would make it a different kind of company" by Kristin Schwab
Parks Associates believes that new health reforms from the GOP would incorporate many elements of Obamacare, but the political mess could delay implementation of new care models and disrupt the pace o...
As devices in the home connect to the Internet, they make our homes vulnerable to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it’s time for developers to ma...
Internet of Things cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering produ...
Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, whi...
