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July 05, 2016
A recent study by Dallas-based Parks Associates found that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 million retailers, the majority of mobile pay users are loyal consumers who use retail-specific payment apps. For instance Starbucks’ mobile pay platform processes 5 million transactions per month, according to the report.
From the article "Walmart Says It Completed Nationwide Rollout Of WalmartPay, 88% Of Users Are Repeat Customers" by Kim Souza.
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New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
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